down the laneway......

before we even begun on this journey into the world of fashion and frocks we did all the usual ( and boring) things......wrote the business plan ( haven't stuck to it), forecasted a budget ( nope, haven't stuck to that either) and profiled our perfect wholesale customer. That part we did stick to...and firm. It is so important to us to have our pieces in the right places so we put a lot of thought into where our collection best fits. The profile went something like this....must stock like-minded labels, must be supportive of  Australian design, must of course be divine looking and well-branded  and last but certainly not last must be easy to deal with. 

How lucky we are to have found so many stockists who fit that description so well. Its hard not to have favs buuuuut if we did, Laneway would be right in there at the front of the line. A beautiful looking shop, inviting and charming in equal measure; a gorgeous range of labels all complimentive of each other and a team of staff like no other. They are just so damn NICE!! And creative...check out the amazing illustrated sign that the lovely Liza has created....superb!

Look at that amazing bit of signage! Couldn't have done it better ourselves!

we lurve the ornate mirror.

a beautiful space...

the beautiful ava dress; a fav at Laneway

yummy bits and pieces from type key

Laneway has two lovely stores in Dunborough WA - Laneway and Lee Louise where you will find a large range of Tickets for CoCo and an array of jewellery from Type Key, our sister company. Tell em Tickets sent you!! Shop 21 Dunsborough Cenre Point Shopping Centre 0897591806