one of my favourite lines from this gorgeous song...nothing to do with fashion except that it is beautiful.....enjoy your weekend and enjoy this glorious tune......
Thursday, January 27, 2011
before we even begun on this journey into the world of fashion and frocks we did all the usual ( and boring) things......wrote the business plan ( haven't stuck to it), forecasted a budget ( nope, haven't stuck to that either) and profiled our perfect wholesale customer. That part we did stick to...and firm. It is so important to us to have our pieces in the right places so we put a lot of thought into where our collection best fits. The profile went something like this....must stock like-minded labels, must be supportive of Australian design, must of course be divine looking and well-branded and last but certainly not last must be easy to deal with.
How lucky we are to have found so many stockists who fit that description so well. Its hard not to have favs buuuuut if we did, Laneway would be right in there at the front of the line. A beautiful looking shop, inviting and charming in equal measure; a gorgeous range of labels all complimentive of each other and a team of staff like no other. They are just so damn NICE!! And creative...check out the amazing illustrated sign that the lovely Liza has created....superb!
|Look at that amazing bit of signage! Couldn't have done it better ourselves!|
|we lurve the ornate mirror.|
|a beautiful space...|
|the beautiful ava dress; a fav at Laneway|
|yummy bits and pieces from type key|
Laneway has two lovely stores in Dunborough WA - Laneway and Lee Louise where you will find a large range of Tickets for CoCo and an array of jewellery from Type Key, our sister company. Tell em Tickets sent you!! Shop 21 Dunsborough Cenre Point Shopping Centre 0897591806
Monday, January 24, 2011
We joined the world in despair as we watched the horrific happenings in Queensland of late. Thankfully our close family and friends in flood affected areas were spared and apart from a huge mess, they are all doing okay. Obviously there are so many people that didn't get off so lightly...some losing everything, some losing life. No-one having witnessed such tragedy will ever be the same.
If you haven't given to the flood relief, but would love a new frock...here's how you can kill two birds! Simply purchase anything online this week and we will donate 50% of your purchase to the QLD flood relief. If you are a Queenslander we will throw in free postage just to sweeten the deal...think of it as a virtual hug XXX
thinking of you QLD X
Thursday, January 20, 2011
Well we knew the postie delivered the Life in Style booklets today as the phone has been running hot! Lots of gorgeous boutiques across Australia calling to discuss getting Tickets for CoCo in store.
From Rockhampton to Noosa the enquiries ( and orders) just keep coming! Great news for customers who will soon find it much easier to get their hands on some CoCo yumminess. For stockists, be sure to be in touch soon to make your appointment at Life in Style so we can talk you through the range. We look forward to meeting you soon with our superb new collection....watch this space for more news on that! ( and never fear our current collection isn't going anywhere!)
In the meantime you can read our Life in Style interview here.....
Monday, January 3, 2011
Byron Bay that is! And how we long to be at such a gorgeous place at this time of the year. The next best thing though is knowing that some of our clothing is there in the super stylish store Enzo and Toto.
Enzo and Toto opened with one main goal - to celebrate the originality of young emerging Australian designers. Owner Annick, believes that in contrast to European designers, Australian fashion design is inextricably linked with our unique natural environment and less formal lifestyle. Annick chooses labels that steer clear of mass production and those that are not fixated on generic fast changing fashion...a bill we definitely fit!
It is such a pleasure to be in such a gorgeous store with a reputation for carrying only the very finest labels Australia has to offer.